Outmere’s Email Marketing Service
Our email marketing service allows you to send newsletters and promotions quickly, simply and securely. We can ensure your mailing list is up to date and track your results, helping you to get the most from your campaign.
Things to think about with your email (indeed any!) marketing campaign are:
Getting the message right
Email is a very personal form of one-to-one communication and has it own rules that are different from ‘paper’ direct mail. By introducing you to our copywriting partners, we can help you be sure you get your message right for email and ensure your campaign is pitched correctly to your target audience.
Getting the design right
However strong your message, good presentation and technical expertise are essential if you are to make the most of your email marketing campaign.A great email design is important. Emails need to catch the eye of the recipient and intrigue them enough to take action. However, even the most fantastic design will fall short of expectations if no one sees it.
Our specialist design partners will design and produce HTML emails that get opened, read and clicked on. They can work with you to establish a strong proposition and recommend the most effective creative approach, formats and messages for your budget
Getting your contacts list right
Sending your mailing to a poorly managed and incomplete mailing list is a waste of time and money. At Outmere, we can help you build and manage your contact list through our data management service so that your database is always up to date.
Sending and tracking
A lack of anti-spam compliance and poor tracking can ruin an email marketing campaign. Our rigorous data cleansing process and anti-spam protection will ensure that spam filters don’t block your email.
In addition, our tracking system will allow us to see who opens your email, which links they read and when they read them. We can provide this information and campaign statistics to you in a detailed report.