Newsletter June 2013 Welcome to Outmere Direct Mail’s June newsletter! Can you remember the last time you received a nice looking envelope or parcel that has landed on your desk? We bet you can. Not only will you remember it but you can probably remember who it
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Direct Mail: Top Tips for Sales Letters Sales letters to clients, both existing and carefully selected potential clients are an important part of the marketing mix. Properly constructed, they enable you to send personal and specific messages and information to your customers, which will result in a
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Direct Mail: A potted history Direct mail and direct marketing began in the late 19th century, with the first mail order catalogue produced by Aaron Montgomery Ward in Chicago in 1872. He undertook the first mailshot, sending his catalogue of various goods to his own unique
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